About me
Paul M Hernandez
I’m a digital designer and audiovisual creator passionate about crafting meaningful, user-centered experiences.
With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, smooth animations, and responsive layouts.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
UX/UI Designer Master Student
ESD Lyon
Present
UX/UI Designer Master Student
ESD Lyon
Present
UX/UI Designer Master Student
ESD Lyon
Present
Special Event Coordination
Hotel Esencia
2020 - 2021
Special Event Coordination
Hotel Esencia
2020 - 2021
Special Event Coordination
Hotel Esencia
2020 - 2021
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Trainee Copywriter
La Familia
2011 - 2012
Trainee Copywriter
La Familia
2011 - 2012
Trainee Copywriter
La Familia
2011 - 2012
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and Hootsuite for content. Each tool supports how I think, design.
Figma
This is my main tool for prototyping, create high fidelity maquettes and where i give life to my ideas and wireframing.
Figma
This is my main tool for prototyping, create high fidelity maquettes and where i give life to my ideas and wireframing.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Adobe Creative Suite
My go-to for design, color grading and editing. Mastering Photoshop, Lightroom, Illustrator and Premier Pro.
Adobe Creative Suite
My go-to for design, color grading and editing. Mastering Photoshop, Lightroom, Illustrator and Premier Pro.
Relume
When it comes to wireframing nothing like pen and paper, but this AI powered tool helps a lot to get the job done neat and presentable for my clients.
Relume
When it comes to wireframing nothing like pen and paper, but this AI powered tool helps a lot to get the job done neat and presentable for my clients.
Slack
My trusted solution for managing comunication and keep my clients and team updated in every proyect effortlessly.
Slack
My trusted solution for managing comunication and keep my clients and team updated in every proyect effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Paul M Hernandez
I’m a digital designer and audiovisual creator passionate about crafting meaningful, user-centered experiences.
With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, smooth animations, and responsive layouts.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
UX/UI Designer Master Student
ESD Lyon
Present
UX/UI Designer Master Student
ESD Lyon
Present
UX/UI Designer Master Student
ESD Lyon
Present
Special Event Coordination
Hotel Esencia
2020 - 2021
Special Event Coordination
Hotel Esencia
2020 - 2021
Special Event Coordination
Hotel Esencia
2020 - 2021
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Trainee Copywriter
La Familia
2011 - 2012
Trainee Copywriter
La Familia
2011 - 2012
Trainee Copywriter
La Familia
2011 - 2012
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and Hootsuite for content. Each tool supports how I think, design.
Figma
This is my main tool for prototyping, create high fidelity maquettes and where i give life to my ideas and wireframing.
Figma
This is my main tool for prototyping, create high fidelity maquettes and where i give life to my ideas and wireframing.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Adobe Creative Suite
My go-to for design, color grading and editing. Mastering Photoshop, Lightroom, Illustrator and Premier Pro.
Adobe Creative Suite
My go-to for design, color grading and editing. Mastering Photoshop, Lightroom, Illustrator and Premier Pro.
Relume
When it comes to wireframing nothing like pen and paper, but this AI powered tool helps a lot to get the job done neat and presentable for my clients.
Relume
When it comes to wireframing nothing like pen and paper, but this AI powered tool helps a lot to get the job done neat and presentable for my clients.
Slack
My trusted solution for managing comunication and keep my clients and team updated in every proyect effortlessly.
Slack
My trusted solution for managing comunication and keep my clients and team updated in every proyect effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Paul M Hernandez
I’m a digital designer and audiovisual creator passionate about crafting meaningful, user-centered experiences.
With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, smooth animations, and responsive layouts.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Image & Video Creation
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Content Creation & CM
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
UX/UI Designer Master Student
ESD Lyon
Present
UX/UI Designer Master Student
ESD Lyon
Present
UX/UI Designer Master Student
ESD Lyon
Present
Special Event Coordination
Hotel Esencia
2020 - 2021
Special Event Coordination
Hotel Esencia
2020 - 2021
Special Event Coordination
Hotel Esencia
2020 - 2021
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Photographer & CM
Freelance/Itt Comunicacion
2015 - 2020
Trainee Copywriter
La Familia
2011 - 2012
Trainee Copywriter
La Familia
2011 - 2012
Trainee Copywriter
La Familia
2011 - 2012
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
Bac+3 Advertising & Audiovisual
UPAEP
2005 - 2011
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and Hootsuite for content. Each tool supports how I think, design.
Figma
This is my main tool for prototyping, create high fidelity maquettes and where i give life to my ideas and wireframing.
Figma
This is my main tool for prototyping, create high fidelity maquettes and where i give life to my ideas and wireframing.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Adobe Creative Suite
My go-to for design, color grading and editing. Mastering Photoshop, Lightroom, Illustrator and Premier Pro.
Adobe Creative Suite
My go-to for design, color grading and editing. Mastering Photoshop, Lightroom, Illustrator and Premier Pro.
Relume
When it comes to wireframing nothing like pen and paper, but this AI powered tool helps a lot to get the job done neat and presentable for my clients.
Relume
When it comes to wireframing nothing like pen and paper, but this AI powered tool helps a lot to get the job done neat and presentable for my clients.
Slack
My trusted solution for managing comunication and keep my clients and team updated in every proyect effortlessly.
Slack
My trusted solution for managing comunication and keep my clients and team updated in every proyect effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with the vision and concept of the brand. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with the responsable of the proyect, gather feedback, and refine the work to align with their expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.