Branding
Yad El
Logo Design & Full Brand Identity for YAD EL, Staffing Agency based at Las Vegas.
Year :
2020
Industry :
Bussines Support
Client :
Yad-El
Project Duration :
6 weeks
Problem :
YAD EL Business Support Services was launching as a new job placement agency in the highly competitive Las Vegas market. With no existing brand identity, they faced the challenge of immediately establishing trust and professionalism.
They needed a complete visual system, starting with a logo, that would clearly communicate their mission of support and reliability to two different audiences: local businesses seeking qualified staff and individuals looking for employment opportunities.
Solution :
I designed a complete brand identity centered on a supportive hand icon, directly communicating the brand's mission of care and reliability.
This logo was paired with a trusting blue color palette and a clean, modern font to establish professionalism. To ensure consistency, I delivered a comprehensive brand manual, empowering YAD EL with a cohesive and credible visual system to confidently enter the LasVegas market.
Challenge :
The primary challenge was creating a single brand identity that speaks effectively to two very different audiences. The brand needed to project professionalism, efficiency, and reliability to attract corporate clients (the businesses hiring).
Simultaneously, it had to feel welcoming, supportive, and trustworthy to individual job seekers. The visual language had to strike a perfect balance to build confidence with both groups.
Summary :
As a new staffing agency in Las Vegas, YAD EL needed to establish immediate credibility with two distinct audiences: hiring businesses and job seekers. The challenge was to create a brand identity that projected both professionalism and supportive care.
My solution was a complete visual identity centered on a stylized hand icon, directly communicating support and reliability. This was paired with a trusting blue color palette and clean, modern typography. I delivered a comprehensive brand manual, providing YAD EL with a cohesive system to confidently launch their brand.
More Projects
Branding
Yad El
Logo Design & Full Brand Identity for YAD EL, Staffing Agency based at Las Vegas.
Year :
2020
Industry :
Bussines Support
Client :
Yad-El
Project Duration :
6 weeks
Problem :
YAD EL Business Support Services was launching as a new job placement agency in the highly competitive Las Vegas market. With no existing brand identity, they faced the challenge of immediately establishing trust and professionalism.
They needed a complete visual system, starting with a logo, that would clearly communicate their mission of support and reliability to two different audiences: local businesses seeking qualified staff and individuals looking for employment opportunities.
Solution :
I designed a complete brand identity centered on a supportive hand icon, directly communicating the brand's mission of care and reliability.
This logo was paired with a trusting blue color palette and a clean, modern font to establish professionalism. To ensure consistency, I delivered a comprehensive brand manual, empowering YAD EL with a cohesive and credible visual system to confidently enter the LasVegas market.
Challenge :
The primary challenge was creating a single brand identity that speaks effectively to two very different audiences. The brand needed to project professionalism, efficiency, and reliability to attract corporate clients (the businesses hiring).
Simultaneously, it had to feel welcoming, supportive, and trustworthy to individual job seekers. The visual language had to strike a perfect balance to build confidence with both groups.
Summary :
As a new staffing agency in Las Vegas, YAD EL needed to establish immediate credibility with two distinct audiences: hiring businesses and job seekers. The challenge was to create a brand identity that projected both professionalism and supportive care.
My solution was a complete visual identity centered on a stylized hand icon, directly communicating support and reliability. This was paired with a trusting blue color palette and clean, modern typography. I delivered a comprehensive brand manual, providing YAD EL with a cohesive system to confidently launch their brand.
More Projects
Branding
Yad El
Logo Design & Full Brand Identity for YAD EL, Staffing Agency based at Las Vegas.
Year :
2020
Industry :
Bussines Support
Client :
Yad-El
Project Duration :
6 weeks
Problem :
YAD EL Business Support Services was launching as a new job placement agency in the highly competitive Las Vegas market. With no existing brand identity, they faced the challenge of immediately establishing trust and professionalism.
They needed a complete visual system, starting with a logo, that would clearly communicate their mission of support and reliability to two different audiences: local businesses seeking qualified staff and individuals looking for employment opportunities.
Solution :
I designed a complete brand identity centered on a supportive hand icon, directly communicating the brand's mission of care and reliability.
This logo was paired with a trusting blue color palette and a clean, modern font to establish professionalism. To ensure consistency, I delivered a comprehensive brand manual, empowering YAD EL with a cohesive and credible visual system to confidently enter the LasVegas market.
Challenge :
The primary challenge was creating a single brand identity that speaks effectively to two very different audiences. The brand needed to project professionalism, efficiency, and reliability to attract corporate clients (the businesses hiring).
Simultaneously, it had to feel welcoming, supportive, and trustworthy to individual job seekers. The visual language had to strike a perfect balance to build confidence with both groups.
Summary :
As a new staffing agency in Las Vegas, YAD EL needed to establish immediate credibility with two distinct audiences: hiring businesses and job seekers. The challenge was to create a brand identity that projected both professionalism and supportive care.
My solution was a complete visual identity centered on a stylized hand icon, directly communicating support and reliability. This was paired with a trusting blue color palette and clean, modern typography. I delivered a comprehensive brand manual, providing YAD EL with a cohesive system to confidently launch their brand.