Branding
Yad El
Logo Design & Full Brand Identity for YAD EL, cleaning services based at Las Vegas.
Year :
2020
Industry :
Bussines Support
Client :
Yad-El
Project Duration :
8 weeks
Problem :
YAD EL Cleaning Services entered the highly competitive market of Las Vegas, Nevada with a simple but ambitious goal: to become a name people could trust in an industry where reliability means everything. Starting from zero—with no visual identity or brand presence—they faced the challenge of building credibility from the very first impression.
To do this, they needed more than just a logo. They needed a visual language that could tell their story and communicate their core promise: dependable support and peace of mind. The brand had to resonate with two distinct audiences—local businesses looking for a professional partner to maintain their facilities, and homeowners searching for someone they could trust to care for their spaces even when they weren’t there.
Solution :
I approached this project from a UX/UI perspective, treating the brand identity as the first user experience customers would have with YAD EL Cleaning Services. The goal was to communicate trust and reliability instantly.
The logo centers on a supportive hand icon, visually expressing the brand’s promise of care and dependable service. I paired it with a calm blue palette and a clean, modern typeface to reinforce professionalism and clarity.
To ensure consistency across all touchpoints, I also created a brand manual that defines how the identity is applied across digital and physical media—giving YAD EL a solid visual foundation to confidently enter the Las Vegas market.
Challenge :
The main challenge was designing a single brand identity that could resonate with two very different audiences. It needed to convey professionalism and reliability for corporate clients, while also feeling warm and trustworthy for homeowners. The visual language had to balance both to build immediate confidence.
As the project evolved, I also saw the opportunity to design a showcase website, applying the UX/UI knowledge I’ve developed over the past five years. The process focused on user-centered design—creating personas, mapping user flows, and documenting the UI Kit to ensure future iterations remain clear and easy for other designers to continue.
Summary :
The client was so satisfied with the original project that five years later we reconnected to build a new showcase website designed to guide potential customers toward a direct service hotline.
Because the brand system had been carefully structured from the start, developing the website became a much smoother process. This also created the opportunity to refresh the identity—giving the brand a more modern and dynamic feel that reflects the constant movement of the business today.
More Projects
Branding
Yad El
Logo Design & Full Brand Identity for YAD EL, cleaning services based at Las Vegas.
Year :
2020
Industry :
Bussines Support
Client :
Yad-El
Project Duration :
8 weeks
Problem :
YAD EL Cleaning Services entered the highly competitive market of Las Vegas, Nevada with a simple but ambitious goal: to become a name people could trust in an industry where reliability means everything. Starting from zero—with no visual identity or brand presence—they faced the challenge of building credibility from the very first impression.
To do this, they needed more than just a logo. They needed a visual language that could tell their story and communicate their core promise: dependable support and peace of mind. The brand had to resonate with two distinct audiences—local businesses looking for a professional partner to maintain their facilities, and homeowners searching for someone they could trust to care for their spaces even when they weren’t there.
Solution :
I approached this project from a UX/UI perspective, treating the brand identity as the first user experience customers would have with YAD EL Cleaning Services. The goal was to communicate trust and reliability instantly.
The logo centers on a supportive hand icon, visually expressing the brand’s promise of care and dependable service. I paired it with a calm blue palette and a clean, modern typeface to reinforce professionalism and clarity.
To ensure consistency across all touchpoints, I also created a brand manual that defines how the identity is applied across digital and physical media—giving YAD EL a solid visual foundation to confidently enter the Las Vegas market.
Challenge :
The main challenge was designing a single brand identity that could resonate with two very different audiences. It needed to convey professionalism and reliability for corporate clients, while also feeling warm and trustworthy for homeowners. The visual language had to balance both to build immediate confidence.
As the project evolved, I also saw the opportunity to design a showcase website, applying the UX/UI knowledge I’ve developed over the past five years. The process focused on user-centered design—creating personas, mapping user flows, and documenting the UI Kit to ensure future iterations remain clear and easy for other designers to continue.
Summary :
The client was so satisfied with the original project that five years later we reconnected to build a new showcase website designed to guide potential customers toward a direct service hotline.
Because the brand system had been carefully structured from the start, developing the website became a much smoother process. This also created the opportunity to refresh the identity—giving the brand a more modern and dynamic feel that reflects the constant movement of the business today.
More Projects
Branding
Yad El
Logo Design & Full Brand Identity for YAD EL, cleaning services based at Las Vegas.
Year :
2020
Industry :
Bussines Support
Client :
Yad-El
Project Duration :
8 weeks
Problem :
YAD EL Cleaning Services entered the highly competitive market of Las Vegas, Nevada with a simple but ambitious goal: to become a name people could trust in an industry where reliability means everything. Starting from zero—with no visual identity or brand presence—they faced the challenge of building credibility from the very first impression.
To do this, they needed more than just a logo. They needed a visual language that could tell their story and communicate their core promise: dependable support and peace of mind. The brand had to resonate with two distinct audiences—local businesses looking for a professional partner to maintain their facilities, and homeowners searching for someone they could trust to care for their spaces even when they weren’t there.
Solution :
I approached this project from a UX/UI perspective, treating the brand identity as the first user experience customers would have with YAD EL Cleaning Services. The goal was to communicate trust and reliability instantly.
The logo centers on a supportive hand icon, visually expressing the brand’s promise of care and dependable service. I paired it with a calm blue palette and a clean, modern typeface to reinforce professionalism and clarity.
To ensure consistency across all touchpoints, I also created a brand manual that defines how the identity is applied across digital and physical media—giving YAD EL a solid visual foundation to confidently enter the Las Vegas market.
Challenge :
The main challenge was designing a single brand identity that could resonate with two very different audiences. It needed to convey professionalism and reliability for corporate clients, while also feeling warm and trustworthy for homeowners. The visual language had to balance both to build immediate confidence.
As the project evolved, I also saw the opportunity to design a showcase website, applying the UX/UI knowledge I’ve developed over the past five years. The process focused on user-centered design—creating personas, mapping user flows, and documenting the UI Kit to ensure future iterations remain clear and easy for other designers to continue.
Summary :
The client was so satisfied with the original project that five years later we reconnected to build a new showcase website designed to guide potential customers toward a direct service hotline.
Because the brand system had been carefully structured from the start, developing the website became a much smoother process. This also created the opportunity to refresh the identity—giving the brand a more modern and dynamic feel that reflects the constant movement of the business today.